NEL SUI

RESUME

Nel is a “UX team of one” currently working for Corebrand. As an experienced UX professional, she works to understand clients’ goals and delivers design solutions from concepts to reality in the most efficient and technological way.

PROFILE

Previously, she worked for Ocado as an UX Design Manager for almost 7 years. Her team works alongside the development teams at Ocado Technology. She liaised closely with stakeholders from the Ocado Retail internally and to its external client, Morrisons. She was involved in the end to end product development from concept to release and followed up customers feedback.

Her past experience of working for retailers like Currys of Dixons Retail Group and Mamas & Papas helped her knowledge and understanding of joining-up other channels in the business. She regularly participates in the industry events, conferences and tech talks with Google and Apple for private events.

PROFICIENCY

UX research

She facilitates the UX team providing user research, UX solution, new idea of improvement, solutions for usability problems, interaction and visual design, and usability testing services to the business. 

Visual direction

She defines and manages UX design direction. She is responsible for the visual interface design direction of the business, ensuring that UI guidelines are complete and up to date and are being adhered to and additionally working with designers and other leads to define creative direction.

User Interface design

She leads and develops designs that are in keeping with the brand and UI values. She always maintains a high quality, visually and from a user’s perspective. She works as an art director within the team and ensures that others are assisted and guided where necessary.

Guidance and mentoring

She hires, manages and mentors UX Designers, Information Architects and Front-end developers in the User Experience team, guiding them on their career and skills development. She is responsible for suggesting new ideas & technologies where appropriate, and for capturing and reporting any ideas and suggestions that come out of the team, encouraging them to be creative and innovative.

Employment

UX Design Consultant
Corebrand, July 2015 – Jan 2022

I worked directly with the clients to understand the business problems and challenges, create end-to-end user centric design processes and provide ideas for their projects. I worked to re-design and develop a US hedge fund software company’s websites and its crypto currency token launch website. I analysed with the client stakeholders how to update their websites functionalities and content management platform.

User Experience Design Manager
Ocado, July 2008 – June 2015

I joined Ocado as a lead designer for its first major eCommerce website development in 2008. Throughout my time at Ocado, my work and experience has gone across from Customer facing platforms to other subdomains like Careers, Employee Intranet, to warehouse operation GUIs, in-house, Supply-chain system, Call Centre system and re-platforming projects. I provided UX and UI design guidance to developers across platforms, from desktop, mobile web, mobile and tablet iOS, Android apps and other apps. I worked to define, develop and also improve the UX team’s workflow from UX research, analysing data, through concepts and ideas on wireframes to then visualising on designs. I mentored and guided a team of UX architects and designers there.

Assistant Online Design Manager / Online Designer
Currys DSGi, May 2007 – Jul 2008

I was responsible for designing all online marketing communications for Currys.co.uk. I managed all brief requests and planning with stakeholders across the business. I prioritised work for the designers in the team and guided them in HTML and the use of file templates. I was also involved in developments of their eCommerce CMS platform which serviced all brands across DSGi at the time; including improving their checkout walk.

Web Designer
Mamas & Papas, Mar 2004 – Jan 2007

I led all website design and development from concept to completion. I designed their first eCommerce website and helped to set up a new in-house team consisting of designers and developers to whom I mentored and gave guidance. I also liaised with an external web development company.

Creative Designer
Elmwood Design, Sep 2002 -Jan 2003

Designed, coded and produced web design, video editing, animation and presentation work.

Digital Media Creative Designer
Checkland Kindleysides, Aug 2001 – Jun 2002

Worked on the interface design and programme authoring for several CD-ROMs for the company and pitch works for its clients; also was responsible on all video creation and editing, DVD video presentations, web design and screensaver animations.

Many more roles…
Various companies, 1989 – 2000

More information could be available, just let me know.

SKILLS

  • Project management and planning experience
  • Ability to manage and motivate people
  • Working to tight deadlines and ability to prioritise and capture requirements
  • Ability to creatively interpret briefs and scamp ideas
  • Ability to communicate at all levels of the business
  • Wireframing and define logic flow
  • User Interface design experience from web to mobile.
  • Art / Creative Direction
  • Experience of agency and client side working
  • Understanding the User Centred Design process
  • Experience in using wireframes and prototype tools: Axure, Omnigraffle & InVision
  • Experience in using A/B testing tool: Optimizely
  • Excellent working knowledge of Adobe Creative Suite
  • Excellent working knowledge of HTML, CSS and Web standards
  • Hands on experience on all major apps (iOS iPhone and iPad, Android mobile and tablet, Blackberry)